Senior Center Hires Marketing Firm


Concord, NH – Centennial Senior Center has contracted Act One Creative, LLC, of Concord to develop a rebranding effort, marketing strategy and new website for the organization as it continues to grow and expand its programming in its new space at 254 N. State Street.

Act One Creative, a full-service marketing firm specializing in designing and implementing strategic marketing programs for businesses, will work with the Senior Center’s administration, staff and Board of Directors. They will be implementing a multi-tiered marketing program that will promote and highlight the benefits of attending activities at the Center, and create a buzz about the Center’s new programs and services. The goal is to increase interest and participation from people ages 50+ in Concord and the surrounding areas.

Act One Creative will also work closely with Boucher Public Relations, LLC, the company handling the Centennial Senior Center’s media and public relations initiatives.

“We’re passionate about supporting seniors of all ages and building a stronger community. Critical to this mission is letting the community know about all we have to offer,” said Centennial Senior Center Executive Director Vivien Green.

Note: This article, or excerpts from it, appeared in the Union Leader in the July, 2013, New Hampshire Business Newsmakers section.

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